Are you a therapist struggling to get new clients? Do you suffer from constant confusion of figuring out what strategies are successful? Don’t worry, the SEO marketing experts are here to help! The good news is that there are online strategies that can help grow your business and take it to the next level. However, the common mistake most therapists make is being unable to attract the right clients. With the internet gaining more attention each year it is now more important than ever for therapists to start or build their digital marketing campaign to get ahead of the competition. It can be used by doing paid per click, or search engine optimization. The reason why both of these are so successful is the fact about how search engines can quickly bring up results. Not to mention a lot of people are looking for solutions to answers online, and that could mean your therapeutic services. Although therapy is taught and viewed as a humanly interaction service, it would not gain successful business without using SEO, social media, and other digital marketing procedures.
According to statistics, 3.5 billion people are searching on Google everyday. If your page ranks the highest in search, it will have a 67% chance of getting clicked. Does this mean therapy is harder to market online for the best results? Not necessarily, there are many ways of how Google calculates clicks for ratings. As a therapist, you may be thinking because I only deal with humanly reactions, I can not succeed with online marketing. This is not true, the secret is to utilize your teachings into keywords where people can use your service when they search the internet. It could be done through answering questions that they need, or informing them of different successful techniques. For example, if a physical therapist is wanting to get new clients online, they can do this by researching what the patients needs or popular trends are in the market, and advertise to them on Google so their website could be found. The keywords can be related to your practice to find the best searches using a keyword planner to help the audience find you on search. However, you need to have a well designed website up to date with relevant information regarding your therapy practice. Without a proper website, how else are users, clients, or patients going to find and verify you on the internet? Another tactic to better serve the website is to make sure it is SEO optimized without repeating keywords. Not only audiences, and clients will see it, but Google will favor this when grading your website for placement. Always make the audience, searchers, and clients feel trusted whenever they view your information because you never know who may need your services in the future.
For these reasons, therapists must occupy the internet if they want to expand their growth. Despite the fact that it is time consuming and complicated, the positive gain from it is learning how SEO can fulfill your needs while learning about your audience and clients. In the beginning, you may struggle to find out why your audience or clients are not finding you on Google. Does it mean that therapists have to seek out information from different sources? Yes, this is the main feature of how they can figure out other online marketing practices for best success. This is true for psychotherapy marketing since most psychotherapists claim to be too busy to keep up with the upcoming technology trends. Jennifer Sneeden, a therapist who works with psychotherapists, agrees how each year technology and social media has heavily influenced clients to select and find a therapist. Her main advice for applying SEO marketing techniques rely on the fact to use great content for gaining trust, and social media for niche marketing. Once therapists are seen on social media making blogs or responding to posts about solutions to clients problems, they become a reliable resource to the community and Google; which can tremendously help boost your website traffic.
As a psychotherapist, there are plenty of ways to insert SEO marketing to help boost your recognition. If you are able to research about your potential audience, you could make great content. It could be anything from an article, blog, or social media posts to engage others about your advice. Then, you could share that content for your social media account to add more value for yourself. Sneeden agrees that this is the number one way for a psychotherapist to successfully market themself. It is important that when you do use links and content to never have people pay for links, repeatedly post your website on blogs, and pay to get your website to any directories. Doing so will make you look unprofessional, and possibly ban your website and service from being viewed on the Google search. Instead, you could focus on relating your website with keywords in the URL, or test a few different websites for landing pages. For example, If you notice a need in people looking for anxiety treatment in your area, you could specify the URL to example.com/California-anxiety-treatment. Now, Google and the viewers have a general idea about what you do and where you are located.
Furthermore, the same could be done for cognitive and anger management therapy. With these specific types, however, it is important to clearly communicate with your audience about your services. The common issues happening in marketing in general are therapists not using language that is not clearly understood from the audience. Casey Schofield, a researcher in cognitive behavioral therapy, proved this to be true by testing different descriptions of “treatment that works” or “evidence based”. The results landed 50% of clients and audience understanding evidence based terms. In other words, you will not get the best results in web traffic if your site is primarily based on only high academic language for your evidence. Yes, you need real life evidence to approve your worth, but if the audience is not comprehending it clearly, it will hurt your chance of attracting them to your services. If you choose to use research or other evidence for your marketing service, it is recommended that you use terms the general public will understand. Not only will this make it beneficial, it will help modify the incoming traffic being highly consistent. The easier and appealing you market and share your behavioral strategies, the more likely Google will want to place your website or content on top. Remember, in order to market efficiently, your audience needs to understand where you are coming from. Keywords will help you find them and will bring an increase in SEO rankings. For anger management therapy, use of clarification is still needed. However, the difference here would be the focus of attention. With SEO and anger management, you need a plan that would carry out help with the victims found. The difference with anger management is that now, the cause and response of the anger has to be determined. The easiest way to market services like this is to gather popular search related keywords and compare them with other similar terms of solution to the problem. An example could be gathering the common strategies used such as “impulse control”, “increased self-awareness”, and “breathing techniques”. Then, you would compare them with common coping strategies like “exercise”, “mindfulness meditation”, “journalism”. Once you’ve compared these to see which ones perform best, start catering and reaching out through social media. Find out what age group, gender, and geographic areas need these services the most. Reach out to them by sending them a message attaching your website link, and information about your therapy service. This will be a perfect solution to see if your service fits the niche or style of your audience for their solution. If so, you will gain traffic through SEO once they find and recommend you to others. Also, do not be afraid to reach out to institutions, health centers, and other caring facilities that might need help in this subject.
All in all, digital marketing and SEO for therapists may seem like a hassle, but it is well worth the effort and reward. If you keep on building, researching, and catering relevant and clear information to the audience, you will begin noticing successful results. You never know who you will impact. Plan, research, and get your niche going to help others in need of therapy.