What is SEM and SEO Marketing? The term “Search Engine Marketing” (SEM) was coined in 2001 and covers a wide range of web marketing options and activities including SEO marketing. Below are the most common SEM marketing techniques and while you can choose to only focus on one or two, for the best results it is recommended to structure a comprehensive SEM marketing plan that involves all aspects below and when properly managed it will yield the maximum return on your investment.

SEM Options:

  • Pay-Per-Click (PPC) – Marketing campaigns such as Google AdWords
  • Cost-Per-Impression (CPI) – Banner Advertising on high traffic websites
  • Search Engine Optimization (SEO) – Natural ranking on Google, Bing, Yahoo!, etc
  • Social Media Marketing (SMM) – Twitter, facebook, etc.
  • Pay-Per-View (PPV) – Promotion of video content
  • Pay-Per-Action (PPA) – Common in affiliate programs

What is PPC? Pay-Per-Click (PPC) advertising has been popular for many years thanks to Google’s AdWords and can give your site front page placement for your desired keywords quickly and easily, the only questions becomes “at what cost?”

What is CPI? Cost-Per-Impression (CPI) – Banner Advertising on high traffic websites is a popular way to promote your new or existing website and can have a very positive effect on your overall SEO marketing plan. Once our SEO marketing analysis is complete we will also provide you with your target market and a list of popular sites that would be ideal for your banners and get you the best RIO.

What is SEO Marketing? Search Engine Optimization (SEO) is the practice of creating a site that is “optimized” or focused on a particular keyword or group of keywords so that the site naturally ranks for the desired keywords and you can avoid paying Google or other sites that require payment to be found on the popular search engine results page (SERP).

Since SEO internet marketing strategies are always changing the SEO Marketing Experts continually evaluate the performance of the CPI campaigns to ensure maximum ROI. This continually analysis is where some SEO marketing companies can fall short and overt time can be very detrimental to your bottom line.

What is SMM? Social Media Markeing (SMM) – Like Twitter, facebook and the entire social scene. The SEO Marketing Experts can show you how to use Social Media Marketing (SMM) to grow your business over time. Many SEO marketing companies claim to get you “hundreds or thousands” of followers or likes in a short period of time, and while this may give your site the appearance of popularity quickly, the search engines can penalize as site for such activity. It is always best to build your Social Media presence naturally. If you are a new site you shouldn’t have 12,000 followers within the first few months, when the search engines see this, they know your site is trying to “trick” the system and that is when they push your site down the ranking and no matter what others do it is very hard to overcome negatives from the search engines.