What is SEM and SEO Marketing?
The term “Search Engine Marketing” (SEM) was coined in 2001 and covers a wide range of web marketing options and activities including SEO marketing. Below are the most common SEM marketing techniques and while you can choose to only focus on one or two, for the best results it is recommended to structure a comprehensive SEM marketing plan that involves all aspects below and when properly managed it will yield the maximum return on your investment.
What to expect from SEO Marketing Experts
The SEO Marketing Experts use the above search engine marketing strategies to promote your site and build the search engine ranking in a natural and long lasting fashion that ensures your site not only gets to the top of the search engines but remains there over time.
When your SEO marketing plan includes the above internet marketing strategies you will gain popularity from many different areas of web and collectively boost your ranking in the search engine when your site is search engine optimized for the proper keywords.
SEO Marketing Challenges
The search engine playing field is no longer leveled.
Small and medium size online retailers can find it difficult if not impossible to match what the “big boys” spend on Pay Per Click (PPC) advertising and other Search Engine Marketing (SEM) these days. Over time, the millions spent by the top advertisers slowly drive the smaller sites from the market simply because PPC is unsustainable in most markets for top keywords, especially in a highly competitive industry like health supplements. Only in rare cases can a well-managed PPC campaign yield profitable results, yet when you factor in the cost of the management it makes it tough to squeeze out any profit at all.
SEO was the easy answer
throw in a few keywords, some backlinks and you were done. However, search engines have gotten a lot smarter and much better at delivering targeted results so users rarely need to look past the first or second page to find what they are looking for. The results are usually the same, a mix of major retailers, shopping engines, Amazon, and maybe some articles or videos and that’s it, aside from expensive PPC ads. From this first page the user is normally able to quickly compare prices from several major vendors offering the same product or service and choose the best deal within minutes, and that can be reduced to seconds if Google shows shopping results for the keyword as they often do for product searches. It does not take a marketing expert to know that If a site is not found in the top 15 search results the site will simply not have enough traffic to sustain itself over time and the fact is that nowadays any manual attempt at gaining top placement for highly competitive keywords is a long and arduous process at best.
